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In 1992 Deng Xiaoping famously declared, “Development is the only hard imperative.” What ensued was the transformation of China from a socialist state to a capitalist market economy. The spirit of development has since become the prevailing creed of the People’s Republic, helping to bring about unprecedented modern prosperity, but also creating new forms of poverty, staggering social upheaval, physical dislocation, and environmental destruction.

As the twenty-first century dawns, China stands at a crossroads. The largest and most populous country on earth and currently the world’s second biggest economy, China has recently reclaimed its historic place at the center of global affairs after decades of internal chaos and disastrous foreign relations. But even as China tentatively reengages with the outside world, the contradictions of its development risks pushing it back into an era of insularity and instability—a regression that, as China’s recent history shows, would have serious implications for all other nations.

With over 1.2 billion viewers globally, including millions in the United States, China Central Television (CCTV) reaches the world’s single largest audience. The official mouthpiece of the Chinese Communist Party, CCTV is also a dynamic modern media conglomerate, fully reliant on advertising revenue and aggressively competitive both within China and on the global media scene. Yet this hugely influential media player is all but unknown to the west. Two Billion Eyes tells its story for the first time.

The Silk Road is as iconic in world history as the Colossus of Rhodes or the Suez Canal. But what was it, exactly? It conjures up a hazy image of a caravan of camels laden with silk on a dusty desert track, reaching from China to Rome. The reality was different—and far more interesting—as revealed in this new history.